Red Bull dominated this week’s chart of soft drink brands with the highest social media engagement. You can probably guess why.
The Austrian energy drink company has to thank Felix Baumgartner for its success this week. Fearless Felix’s jump from the edge of space was the talk of the week, and other than real life records, it also broke some social media records. In fact, it was the most-watched live video in YouTube‘s history.
In other findings, Coca-Cola achieved the highest engagement, continuing to pile up Facebook fans — it even doubled first-place Red Bull. The rankings didn’t change since last time apart from Red Bull taking the top spot and Monster overtaking Dr Pepper for the fourth place. The energy drink had a strong week as far as YouTube video views, with more than 300,000, although a far cry from the two soda giants, which both recorded more than one million views.
For more, check out the chart below. What do you think of these results? Tell us in the comments.
Image courtesy of Flickr, MonkeySimon
Article source: http://feeds.mashable.com/~r/Mashable/~3/wUEQYqZUO40/
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